LMAO COMEDY FESTIVAL
Create a brand system for a comedy festival that uses an off-screen element in its design to reinforce the festival’s unique concept and theme.
The concept was built around the idea that laughter is the best medicine, a playful nod to comedy’s power to uplift and heal. Central to the identity were two oversized pills, crafted from plastic bottles, acting as metaphorical vessels for humour and human expression. These pills were filled with miniature food, toys, and handmade items symbolising the everyday stories and observations that fuel stand-up comedy.
Laughter is the Best Medicine
Bursting With Laughter
The pills appear across the branding in various states, sometimes whole, sometimes spilling open, visually echoing the feeling of bursting with laughter. The typography was designed to resemble a medical prescription label, reinforcing the theme and adding a clinical twist to the playful tone.
