NEW CYCLES
OF LIFE
Create a visual identity for an immersive art exhibition that explores themes like innovation, sustainability, and culture. The goal was to inspire audiences to think differently about the future through creativity, technology, and impactful experiences.
Sparked by the idea that everything on our planet, from organic life to mechanical systems, can be reduced to code or cellular structure, I wanted the branding to reflect this connection. My concept explored the tension between the algorithmic and the organic, the digital and the natural, using texture, pattern, and visual rhythm to echo systems both seen and unseen.
The choice of fonts, colours, and art direction across the brochure and posters was carefully considered to evoke a digital world, its noise, complexity, and rhythm. This 'digital echo' was intentionally contrasted with large areas of open white space, creating moments of pause and clarity. The result was a visual language that balanced overstimulation with calm, much like stepping out of a screen-lit environment and into a quiet forest.
