KALIDO
RTD Rebrand - This project involved reimagining a well-loved ready-to-drink cocktail range with a fresh identity that celebrates creativity, inclusivity, and modern self-expression. The goal was to retain the product’s original flavour quality and heritage while introducing a vibrant, future-facing brand designed to resonate with a socially driven, design-savvy audience.
Kaleidoscopes became a metaphor for collective energy, a reflection of the audience itself: individuals from all walks of life, each with their own perspective, identity, and rhythm, coming together to create something vibrant and ever-evolving. Just like a kaleidoscope, every piece is unique and when brought together, forms something greater than the sum of its parts. This idea sits at the heart of the brand: a celebration of diversity, movement, and unity through design.
Every piece is unique and, when brought together, forms something greater than the sum of its parts.
The name Kalido was shortened to feel modern and memorable, while still nodding to the vintage charm of a bygone device, a fitting reflection of the rebrand itself, rooted in the past, refined for the present.
The logo, built from simple geometric forms, echoes the kaleidoscope’s essence, individual shapes aligning to create something expressive and cohesive. The branding system expands on this idea, using a rotating palette of kaleidoscopic colours that represent both flavour and personality, turning every can into a vibrant reflection of the flavours inside.
